Compliance
Grow confidently, with the clinic still in control.
Iris checks outbound messages against MOH advertising rules and the playbook you set, then holds anything clinical or off-playbook for your team before it sends.
What it catches
It knows the traps clinics actually fall into.
Built on the Healthcare Services (Advertisement) Regulations and SMC guidance.
Review replies that expose a patient
Replying to a Google review in a way that confirms someone was your patient — a confidentiality breach clinics make every day. Iris answers warmly without ever acknowledging the relationship.
Absolute claims
Words the rules don’t allow — flagged the instant they appear, and rewritten into something you can actually say.
Testimonials & paid reviews
Patient testimonials and paid endorsements that the advertising rules prohibit.
Non-compliant before/after
Imagery and result claims used where they aren’t allowed.
Inducements
Discount and incentive language that crosses into prohibited inducement.
The screen
Every message, screened before it sends.
A risky draft, caught and rewritten in your voice — before it can ever reach a patient.
IrisCompliant and on-playbook — sends in your voice.
Iris offers a compliant version, instantly.
Held for you. Nothing risky leaves the building.
Illustrative format — your rules, your voice, your guardrails.
The upside
The guardrails are what let you grow boldly.
Compliance isn’t the brake — it’s the green light. Once Iris clears each rule for you, the cautious thing and the bold thing become the same thing.
Reply to every Google review
Iris keeps each reply confidential and compliant — it never confirms someone was your patient.
Run win-backs across your whole lapsed list
Iris clears PDPA consent and the DNC registry first, so every recall is one you’re allowed to send.
Answer enquiries the moment they land, after hours
Every reply is screened against MOH rules and your playbook before it sends — so you can move fast without second-guessing.
Talk about your treatments with confidence
Iris phrases each one inside the advertising rules, so describing what you do never tips into a claim you can’t make.
Consent & reach
Not just what you can say — who you can message.
Before a recall goes out, Iris checks PDPA consent and the DNC registry— not just what you’re allowed to say, but who you’re legally allowed to say it to.
The record
Your paper trail, automatically.
Every check, every escalation, logged. If anyone ever asks, you have the record — the audit trail a cheaper tool won’t keep for you.
The control
You set the guardrails. You own the call.
At onboarding, you and your clinician set the MOH guardrails and the playbook Iris works inside. Anything off-playbook — a clinical question, an edge case the rules don’t cover — is held and escalated to a human on your team, never improvised. Iris keeps the conversation inside the lines you drew, while your clinic stays in control of what goes out in its name.
Exceptions escalate to a humanSee it live — talk to us.
A short walkthrough on your own messages. No commitment.
Talk to us →Built in Singapore · MOH-aware · Runs to your rules